Overview
Having worked with this company for quite some time, I have an insight into what their audience connects with. The premise of this article was to take a high ranking piece of social media content that I had created, and publish a full length article on their website.
The idea was to improve organic reach to the website through search engines optimisation, and to improve sales with direct links to products available on their website.
With that in mind, my first task was to analyse primary and secondary keywords as they would relate to the article as well as the products.
Following this, I would use the products included in the social media post. To expand on the post, I wrote clear descriptions of each product, along with information on how to use them. Not only would this promote each product, but it would provide the reader with additional information that they wouldn’t have gotten from the social media content alone.
Article
This image is the cover for the social media post that inspired the article
Click here to view the post
Unfortunately this company decided to close the blog section of their website shortly before this piece was due to be published. This was due to the fact that as small business owners, the heads of the company didn’t feel they had enough time to maintain the blog itself.
Should the article have been published, it’s within my assumption that it would have ranked well given the natural integration of trending and niche keywords. Furthermore, it can be assumed that it would have been the source for various sales, as the content itself performs as an organic promotional tool.