Overview
Working with a company that provides assistance with R&D tax credit relief, the aim behind this article was to inform those working in the fashion industry about how their research and development phases could lead to additional financial resources.
Having worked with this company for a while, I understood their funnel requirements. This afforded room to talk about the prospect of research and development in fashion before introducing the R&D tax credit relief services that the company provided.
As a B2B company, there were certain requirements in terms of the voice that I used throughout the article. Not only was the writing required to connect with the reader, the content had to sound professional.
In addition to this, it was important to use words and phrases that improved searchability through major search engines. This required working with the company’s in house SEO specialist, while drawing on my own knowledge of the industry.
While writing I made sure to include a case study from the company in order to increase credibility with the readers.
The Article
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This company has a keyword strategy which at the time of writing included:
R&D Tax Credits
R&D Tax Relief
Research and Development
HMRC -
To further the reach of this piece and align it with the fashion industry, I unearthed keywords such as:
Garments
Fashion Companies
Sustainable materials
Fashion Business
Wearable technology
Combining my research with that of the SEO expert, this article immediately ranked at the top position on Bing and Yahoo. Within four hours, it went on to rank on Google under a variety of keywords.
Keywords
Due to the teamwork between myself and the SEO specialist, this article is easily searchable under various keywords, including the term “Fashion R&D”
Live on the Website
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