My client is a hair product vendor that specialises in natural, textured hair. They approached me with an idea for a collaboration with one of the brands they carry, asking if I would create a campaign that would be mutually beneficial for the brand and the client.
After initial contact with the collaborator, we decided that we would host a live interview to educate our audience on the brand, and collaborate on a short form video - both of which would be shared in their feed and my clients.
To boost visibility and traffic to my clients online store, I decided that we should to a week of content that highlights the collaborator.
I also proposed a special sale on this brands products, with the aim of executing this collaboration at the end of the month to coincide with audience’s paydays.
Project Overview
The collaborator had launched their products with my client back in December but as it was the holiday season, they weren’t ready to heavily promote it. This meant that any promotion for their international sales relied solely on my client.
In January they decided that they were ready for a hard launch of their products in the UK, and proposed a collaboration with my client. During our initial contact, the following goals were agreed upon.
Goal One
Increase reach and exposure for both client and the brand with which they are collaborating.
Goal Two
Drive engagement and connectivity throughout all content produced, from existing audience and non -followers.
Goal Three
Drive social media based web traffic for client with an emphasis on featured brand.
Goals & Objectives
Project Metrics
The following graph indicates the metrics that my client had the week before this campaign went live, and the metrics that my client had at the end of the week of the campaign.
FAQs
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The skills I used in this project include:
Organisation & management
Teamwork
Project planning
Campaign development
Content creation & development
Presenting
Social media & community management -
If I were to undergo this project again, I would have clipped the chat for additional content. I would have also showcased the products in use, and launched the sale a little earlier.
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There were three components to the content that I used across this campaign.
First: I wanted to highlight the arrival of the brand. This was done with product shots that featured a ribbon that had my clients logo.
Second: It was important to align with the collaborator, so I asked for images that they were happy for us to use throughout this campaign. To best showcase their products, I chose to use modelled images.
Third: Consistency with messaging and imagery was vital, so I made sure to maintain my clients branding across all content. Furthermore, I chose to use the same model throughout all promotional stories, reinventing the way in which they were presented on a day to day basis.