Project overview

To celebrate 10 years of business, my client want to provide loyal customers with 10 days of exclusive sales, giveaways, and competitions…the majority of which would be led through their Instagram page.

Their main goal?
On top of building a community with their customers, they wanted to drive fresh sales and expand their audience.

But there was more to it than regular organic social media management…I took on the role of a social media marketer, with paid ads and brand collaborations combining with my typical duties.

Planning the social media campaign

Step one

Monet is a lifelong educator with a passion for creating accessible, engaging learning experiences. Known for a calm, encouraging teaching style, Monet believes that growth happens when learners feel both challenged and supported.

Step two

Emmett is a detail-oriented instructor who’s spent the past decade helping people develop new tools, habits, and mindsets. Their approach is clear, practical, and always infused with curiosity and care.

Step three

Eleanor's background spans education, coaching, and creative development. With a strong focus on process and progress, Eleanor helps learners move from where they are to where they want to be—one step at a time.